EASA organises workhop 'Ensuring Trust in Influencer Marketing'

On 2 December, EASA organised an industry workshop 'Ensuring Trust in Influencer Marketing' at Facebook Partner Center in London. The event discussed influencer marketing challenges, brand safety and brought together digital players, brands and SROs who are committed to ensure responsible influencer marketing. 

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EASA participates at the CMS Annual Advertising and Marketing Seminar

On 14 November, Justina Raižytė, Head of Development and Policy at EASA, participated at the CMS Annual Advertising and Marketing Seminar. She presented influencer marketing standards in Europe to a full house of ad industry professionals, discussing different approaches and common future challenges.

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