EU Commissioner Michael McGrath endorses AdEthics

02 October 2025

We are delighted to announce that Michael McGrath, EU Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection, has endorsed AdEthics. We sincerely thank him for welcoming this important initiative, which helps ensure responsible advertising and promotes ethical practices in the digital content ecosystem.

The Commissioner stated: “As digital communication continues to evolve, advertising transparency and responsibility have become more important than ever to sustain trust between creators, brands and audiences. That is why I welcome the launch of AdEthics, the renewed initiative of the European Advertising Standards Alliance. By combining accessible training with certification and monitoring, AdEthics equips influencers and content creators across Europe with the tools to communicate responsibly and in line with self-regulatory standards. This is not only about strengthening consumer trust — it is about fostering a fair, transparent and sustainable digital ecosystem for everyone.”

Learn more about AdEthics here.