The EASA Digital Blue Book – the ultimate guide to advertising self-regulation – has been designed with greater emphasis on the needs and interests of advertising practitioners, as well as providing a valuable information source for policymakers, advisers, researchers and academics.
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EASA’s Digital Blue Book in a nutshell
- An authoritative reference document providing access to the information regarding the European SR network in one single location;
- A comprehensive SR map, illustrating the extensiveness, coherence and structure of self-regulation throughout Europe, SROs’ activities and their close position to consumers and to digital developments;
- A collection of active links to SROs’ websites, codes and relevant activities available from any internet access point;
- A dynamic source of knowledge linked to the ongoing updating process enabled by digital design;
- A versatile basis to provide sectorial, national or international information on-demand.
