The SR Development / Central and Eastern European Council (SR Dev / CEE Council) brings together recently formed Self-Regulatory Organisations(SROs) as well as SROs from countries based in Central and Eastern Europe to exchange best practice and facilitate collaboration.

Its main objective is to support nascent SR initiatives across Europe and consolidate advertising self-regulation in countries which has less of a tradition of developing and fostering self-regulatory initiatives. The SR Dev / CEE Council also assists in the building and training of new self-regulatory organisations in this region.