EASA has now more than 28 years of experience in coordinating advertising self-regulation projects across Europe and beyond. It combines this knowledge with the day-to-day experience of Self-Regulatory Organisations (SROs) from Europe, some of which have been in operation for over half a century.

In Europe, EASA has been working together with several SRO member colleagues from countries with established self-regulatory systems offering hands-on support to local European markets, for instance, with the help of the SR development / Central Eastern European Council, to establish and develop their new advertising self-regulatory systems.

Beyond Europe, noticing the growing need for global discussions, EASA decided to set up the International Council on Advertising Self-Regulation, which first met in May 2008. As advertising self-regulation continues to advance around the world and has today gained recognition from Asia-Pacific Economic Cooperation (APEC) who endorsed the Action Agenda on Advertising Standards and Practice Development, EASA continues to provide support in the development of advertising self-regulation at the global level. It does so, for instance, through tools such as the International Guide to Developing a Self-Regulatory Organisation it has drafted and which has been recently updated by ICAS.

EASA is heavily involved in the International Chamber of Commerce (ICC)’s commission on marketing and advertising which is a global platform to discuss issues of self-regulation in advertising. The commission regularly updates the ICC advertising and marketing code, which, is Since 1937, has served as the cornerstone for most self-regulatory systems around the world. The Code is the backbone of the global advertising and marketing industry. It is complemented by numerous supporting frameworks toolkits and guidance developed under the leadership of the commission.

About Advertising Self-Regulation

This leaflet explains succinctly what advertising self-regulatory standards are and how they help ensure responsible advertising.

ICC’s toolkit presents 10 benefits of advertising self-regulation in ensuring responsible and compliant advertising.

Advertising Self-Regulation: The Guide to Setting Up an SRO (2017)

This guide is designed for the advertising practitioner, the informed civil servant or academic researcher. It aims to explain what advertising self-regulation is, what the essential elements of a self-regulatory organisation (SRO) are and how to go about putting a system in place. The guide is available on the website of the International Council for Advertising Self-Regulation.