Promoting Responsible Advertising 

At EASA, we work with our members to promote responsible advertising by providing detailed guidance on how to go about advertising self-regulation for the benefit of consumers and businesses.

EASA has a network of 42 organisations representing 28 advertising standards bodies (also called self-regulatory organisations) from Europe and 13 organisations representing the advertising ecosystem (the advertisers, agencies, the media) and 1 digital pure-play company. 

EASA’s role is to set out high operational standards for advertising self-regulatory systems, as set out in the Best Practice Model and EASA’s Charter. EASA also provides a space for the advertising ecosystem to work together at the European and international levels to address common challenges and make sure advertising standards are future-proofed.

EASA helps to make sure that ads are legal, decent, honest, truthful, prepared with a sense of social responsibility and created with due respect to the rules of fair competition. The well-enforced ad standards are established by EASA. These ensure that ad self-regulation is better regulation. 

You can find more information in EASA’s leaflet.