Statistics

Every year, EASA collects statistical data from its advertising self-regulatory organisation (SRO) members in Europe and beyond. The annual statistical reports contain analyses of complaints, copy advice requests and pre-clearance data.

They are a useful and important instrument in determining and anticipating trends in complaints about ads as well as in identifying any problematic sectors or issues. EASA and its members use these findings to ensure more focused discussions with particular sectors.

As EASA coordinates cross-border complaints via EASA’s Cross-Border Complaints (CBC) system, closed cross-border complaints are reported quarterly and annually in CBC reports and annual statistical overviews.