Policy Breakfast | “Advertising self-regulation in the wider policy mix: a vital component to bolster responsible influencer marketing practices”

23 December 2025

The European Advertising Standards Alliance (EASA) is delighted to invite its members to the Policy Breakfast “Advertising self-regulation in the wider policy mix: a vital component to bolster responsible influencer marketing practices“, hosted by MEP Dóra Dávid.

The event will take place on January 14, from 8.15 to 9.30 CET in the European Parliament and it will explore the Digital Fairness Act and highlight how advertising self-regulation can support its objectives, particularly when it comes to promoting responsible influencer marketing. The discussion will also consider the evaluation of the Audiovisual Media Services Directive (AVMSD) as part of the wider policy context.

Draft agenda:

Welcome words
By host Dóra Dávid, Member of the European Parliament, member of IMCO, member of the EEA parliamentary committee, substitute in PETI and in the Delegation to ASEAN

Introduction
by Ludovic Basset, EASA Director General
– Presentation of EASA, advertising self-regulation and the adEthics programme
– Introduction of the topic and the panel

Panel discussion
– Zsolt Gerendi – Hungarian Advertising Self-Regulatory Board (ÖRT)
– Gabrielle Robitaille, World Federation of Advertisers (WFA)
– Scott Guthrie, European Influencer Marketing Alliance (EIMA)
– Anna Herold, DG Connect, Head of Unit Audiovisual and Media Services Policy
– Denisa Alexandroaiei, DG Justice and Consumers, Legal Officer
– Maria-Myrto Kanellopoulou, DG Just, Head of Unit Consumer Law (tbc)

Moderation: Ludovic Basset, EASA Director General

Questions and Answers

Wrap-up of the session
By Ludovic Basset, EASA Director General

Concluding remarks
By Dóra Dávid MEP

Please note:
Places are limited. Registration is open until 6 January 2026, with a maximum of two participants per member organisation. The event is open to EASA members only.

To attend, please register here by 6 January 2026.

Thank you! We hope to see many of you on the 14th. 

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