On 24 October, EASA's Director General Lucas Boudet gave a video speech at the Advertising Forum of Central Asia in Kazakhstan. The event brought together representatives of the advertising industry who discussed the development of local self-regulatory organisations in several Central Asian countries. "I hope that our family will continue growing to foster more responsible advertising worldwide" said Mr. Boudet.
On October 21, 2019 ICC Russia presented the Russian version of the ICC Advertising and Marketing Communication Code within the outreach session of the National Advertising Forum, dedicated to the issues of self-regulation in Russian advertising industry.
On 23 October, Justina Raižytė, Head of Development and Policy at EASA, presented at the Influencer Marketing Show in London. “Let Wild West be bygones and leave complex Matrix to Keanu - simply be responsible, disclose #influencermarketing, build trustworthy influencer marketing brand and when in doubt - ask SRO for advice!” said Justina, discussing influencers, ethics and marketing. This event was attended by the industry’s content creators, brands, agencies and tech platforms.
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ICAS has Published Papers on Non-Commercial Ads and Product Labels and Packaging
International Council for Advertising Self-Regulation (ICAS) has published two short papers which describe the role played by SROs in overseeing non-commercial ads, such as NGOs' and governments' communication campaigns, and product labels and packaging.
PRESS RELEASE: EASA’S BEST PRACTICE AWARDS 2019
15 October 2019
From avatars and artificial intelligence to research driven programmes and publications – EASA’s Best Practice Awards 2019 honour this year’s winners
Stockholm, Sweden, 10 October 2019:
EASA’s 2019 Best Practice Awards ceremony was held at the Nationalmuseum in Stockholm on the occasion of its Biannual Meetings which brought together its members and stakeholders from the advertising and self-regulatory world.
On 2 October, ICC Croatia together with the Croatian Economic Chamber organised a conference on “Challenges of Responsible Advertising and Marketing Communications in the Digital Era”. On this occasion, the revised ICC Advertising and Marketing Communications Code was also launched. EASA’s Director General Lucas Boudet took part in the conference, highlighting that "one of the many assets of advertising self-regulation is its ability to quickly respond to technological and societal changes.
On 20 September, EASA’s Romanian member Romanian Advertising Concil (Consiliul Roman pentru Publicitate) celebrated its 20th anniversary creating and raising advertising standards. Stéphane Martin, EASA’s Chairman, congratulated RAC with a keynote speech. The event was also attended by EASA’s Director General Lucas Boudet, local advertising industry stakeholders and others. Congratulations to RAC!
EASA's member Rada Reklamy has launched a new "Charter for the Protection of Children in Advertising". On 11 September, EASA’s Director General Lucas Boudet attended the launch event together with Rada Reklamy President Agnieszka Kępińska - Sadowska and Director General Piotr Kwiecień. On this occasion, Lucas Boudet emphasized that “an asset of advertising self-regulation is its ability to respond to societal changes. It is locally rooted at national level with self-regulatory organisations operating close to consumers and regulators, it can efficiently address their concerns.
The International Chamber of Commerce (ICC) has announced the appointment of Dr Tom Voege as Head of EU Affairs.
An internationally recognised expert, he is a senior public policy and government affairs professional with 18 years of experience in intergovernmental organisations (United Nations and OECD), management and strategy consulting (EADS/AIRBUS Group), academia and research institutes (University of Southampton and K.U. Leuven).