Consumer Awareness Campaign for OBA launched in Sweden

The consumer awareness campaign to provide information on how to make an active choice about online “interest-based advertising”, or Online Behavioral Advertising (OBA) launched in Sweden on Monday, October 6th.

In Sweden, SRO member Reklamombudsmannen (Advertising Ombudsman) handles consumer complaints about interest-based online advertising in accordance with the terms of the EASA Best Practice Recommendation on OBA.

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EASA Welcomes President Juncker's Focus on Better Regulation

EASA – the European Advertising Standards Alliance, warmly welcomes the newly unveiled team and shape of President-elect Jean Claude Juncker’s European Commission.

EASA is particularly pleased to see the priority given to pursuing the better regulation agenda, in particular the nomination of First Vice-President-designate Frans Timmermans to lead the Commission’s work in this area.

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OBA Consumer Awareness Campaign Launched in Greece

A consumer awareness ad campaign, targeted at increasing consumer understanding and empowerment when it comes to online “interest-based advertising”, or Online Behavioural Advertising (OBA), was launched in Greece on 23 July. The ad campaign is being rolled out by EASA’s Greek SRO Member, the Greek Advertising Self-regulation Council (SEE) and IAB Greece, in cooperation with the EDAA (European Interactive Digital Advertising Alliance).

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EASA's Chairman Guy Parker speaks at CONAR forum

EASA’s chairman, Guy Parker (Chief Executive of the UK ASA), spoke about goals and challenges for responsible advertising at the 6th International self-regulation forum in Mexico City on 13 May.

In his keynote speech, Guy Parker explained how self-regulation has effectively responded to key concerns on how it can ensure that advertising is legal, decent, honest and truthful.

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EASA Speaks on Self-Regulation at 43rd IAA World Congress in Beijing

A convincing case for effective advertising self-regulation was made by a trio of high-level EASA representatives during the debate Self-Regulation - the Evolution of Fact or Fiction at the 43rd IAA World Congress in Beijing.

Oliver Gray, EASA’s Director General, pointed to the extensive experience of self-regulation across the EASA network, drawing attention to the wealth of evidence that shows it’s working to ensure responsible advertising. 

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