To ensure influencers understand the rules and principles of responsible advertising, EASA and its network of self-regulatory organisations have developed adEthics. This comprehensive programme consists of two complementary pillars: Training and Certification.
The Training is a fast, accessible, and affordable online course designed for influencers and content creators across Europe. It equips them with the essential knowledge of advertising standards, including transparency, honesty, legality, and social responsibility.
The second pillar, Certification, monitors the work of influencers who have successfully completed the training. This ongoing process leverages artificial intelligence to regularly review the content published by certified influencers and contribute to the continued compliance with the rules they have learned.
The following SROs are currently part of the programme:
- Austria (Österreichischer Werberat) | #ethicalAD
- France (Autorité de régulation professionnelle de la publicité) | Certificat de l’Influence Responsable
- Germany (Deutscher Werberat/ZAW) | Influencer Training
- The Netherlands (Stichting Reclame Code) | Influencerregels.com
More information about adEthics will be posted soon – watch this space!
