World Federation of Advertisers (WFA)
World Federation of Advertisers
The World Federation of Advertisers (WFA) is the only global organization representing the common interests of marketers. Through its membership of 60 national advertiser associations and 85 of the world’s top advertisers, WFA represents around 90% of global marketing communications spend.
WFA champions and defends marketers interests, helps set standards for responsible marketing communications worldwide and encourages leadership initiatives, which go beyond compliance with existing industry standards.
WFA helps its members to improve the effectiveness and efficiency of their marketing communications through knowledge and experience sharing and benchmarking, provides a unique global network of marketers who help each other navigate the fast-changing marketing landscape and takes a global leadership role on key marketing issues which affect its members.