News from EASA and its Members - December 2019
Read December's Newsletter here!
News
EASA organises workhop 'Ensuring Trust in Influencer Marketing'
On 2 December, EASA organised an industry workshop 'Ensuring Trust in Influencer Marketing' at Facebook Partner Center in London. The event discussed influencer marketing challenges, brand safety and brought together digital players, brands and SROs who are committed to ensure responsible influencer marketing.
EASA participates at the CMS Annual Advertising and Marketing Seminar
On 14 November, Justina Raižytė, Head of Development and Policy at EASA, participated at the CMS Annual Advertising and Marketing Seminar. She presented influencer marketing standards in Europe to a full house of ad industry professionals, discussing different approaches and common future challenges.
EASA gives a video speech at the Advertising Forum of Central Asia in Kazakhstan
On 24 October, EASA's Director General Lucas Boudet gave a video speech at the Advertising Forum of Central Asia in Kazakhstan. The event brought together representatives of the advertising industry who discussed the development of local self-regulatory organisations in several Central Asian countries. "I hope that our family will continue growing to foster more responsible advertising worldwide" said Mr. Boudet.
ICC Russia presents the Russian version of the ICC Advertising and Marketing Communication Code
On October 21, 2019 ICC Russia presented the Russian version of the ICC Advertising and Marketing Communication Code within the outreach session of the National Advertising Forum, dedicated to the issues of self-regulation in Russian advertising industry.
Justina Raižytė presenting at the Influencer Marketing Show in London
On 23 October, Justina Raižytė, Head of Development and Policy at EASA, presented at the Influencer Marketing Show in London. “Let Wild West be bygones and leave complex Matrix to Keanu - simply be responsible, disclose #influencermarketing, build trustworthy influencer marketing brand and when in doubt - ask SRO for advice!” said Justina, discussing influencers, ethics and marketing. This event was attended by the industry’s content creators, brands, agencies and tech platforms.
Read more here.
ICAS papers on Non-Commercial Ads, Product Labels and Packaging as well as Corporate Social Responsibility
ICAS has Published Papers on Non-Commercial Ads and Product Labels and Packaging
International Council for Advertising Self-Regulation (ICAS) has published two short papers which describe the role played by SROs in overseeing non-commercial ads, such as NGOs' and governments' communication campaigns, and product labels and packaging.
Press Release: Best Practice Awards 2019
PRESS RELEASE: EASA’S BEST PRACTICE AWARDS 2019
15 October 2019
From avatars and artificial intelligence to research driven programmes and publications – EASA’s Best Practice Awards 2019 honour this year’s winners
Stockholm, Sweden, 10 October 2019:
EASA’s 2019 Best Practice Awards ceremony was held at the Nationalmuseum in Stockholm on the occasion of its Biannual Meetings which brought together its members and stakeholders from the advertising and self-regulatory world.