The International Chamber of Commerce (ICC) has published a toolkit which outlines the benefits of advertising self-regulation.
The toolkit focuses on how advertising and marketing self-regulation protects citizens, strengthens consumer trust, builds trust among businesses, and complements existing national legal standards. EASA's Director General Lucas Boudet led the ICC's Working Group while several EASA's members contributed to the development and content of the toolkit.
Branded Content Marketing Association (BCMA) has published its latest podcast episode "How Do You Ensure Your Campaign Is Legal Across Europe?"
In this episode Gordon Glenister, the Global Head of Influencer Marketing at the Branded Content Marketing Association, interviews EASA's Director General Lucas Boudet, discussing advertising standards, artificial intelligence, influencer marketing and problematic Covid ads.
ICAS, EASA and CONARED have issued a joint statement on the importance of responsible advertising and COVID-19.
Brussels, April 1, 2020 – This year we are facing an unprecedented international crisis due to the spread of the COVID-19 virus. Alongside the human tragedy, the global economy is severely impacted and consumers and businesses across many industries are suffering as a result of this latest outbreak.
On 10 March 2020, ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code – the gold standard for ethical advertising aimed at securing trust between consumers and companies in the digital age. More information (in German) can be found on the website here.