News from EASA and its Members - June 2020
Stay up to date with EASA and its members - read the latest news here!
News
ICC publishes toolkit: “The Benefits of Advertising Self-Regulation in Ensuring Responsible and Compliant Advertising”
The International Chamber of Commerce (ICC) has published a toolkit which outlines the benefits of advertising self-regulation.
The toolkit focuses on how advertising and marketing self-regulation protects citizens, strengthens consumer trust, builds trust among businesses, and complements existing national legal standards. EASA's Director General Lucas Boudet led the ICC's Working Group while several EASA's members contributed to the development and content of the toolkit.
Branded Content Marketing Association interviews EASA's Director General Lucas Boudet
Branded Content Marketing Association (BCMA) has published its latest podcast episode "How Do You Ensure Your Campaign Is Legal Across Europe?"
In this episode Gordon Glenister, the Global Head of Influencer Marketing at the Branded Content Marketing Association, interviews EASA's Director General Lucas Boudet, discussing advertising standards, artificial intelligence, influencer marketing and problematic Covid ads.
ICC Livecast on Ethical Advertising and COVID-19: recording available on Youtube
ICC Livecast on Ethical Advertising and COVID-19: recording available on Youtube: https://www.youtube.com/watch?v=Y6AnUnEpXsw.
EASA's Annual Review 2019
EASA has published its Annual Review 2019!
2019 was an eventful and busy year - read what EASA and its members accomplished!
News from EASA and its Members - May 2020
EASA has had a busy month in May! Keep up and read the latest news from EASA and EASA's members here!
EASA Welcomes a New Observer Member - The Serbian SRO NAESO
On the occasion of EASA’s Board and General Assembly meetings on May 14, EASA welcomed its newest member - the National Association for Ethical Standards in Advertising (NAESO) from Serbia.
ICAS, EASA and CONARED Statement on the Importance of Responsible Advertising and COVID-19
ICAS, EASA and CONARED have issued a joint statement on the importance of responsible advertising and COVID-19.
Brussels, April 1, 2020 – This year we are facing an unprecedented international crisis due to the spread of the COVID-19 virus. Alongside the human tragedy, the global economy is severely impacted and consumers and businesses across many industries are suffering as a result of this latest outbreak.
News from EASA and its Members - March 2020
EASA has published its latest newsletter! Read news from EASA and EASA's members here!
ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code
On 10 March 2020, ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code – the gold standard for ethical advertising aimed at securing trust between consumers and companies in the digital age. More information (in German) can be found on the website here.