EASA appoints Lucas Boudet as new Director General

10 October 2016

The European Advertising Standards Alliance (EASA) appoints Lucas Boudet as Director General.

Lucas Boudet has joined EASA on 10 October 2016 as its new Director General. Mr. Boudet replaces Oliver Gray, who left the Association in June 2016 to launch his own consultancy.

Before joining EASA, Mr. Boudet has been running for the last 10 years self-financed independent membership driven business associations both in Belgium and abroad. He was Secretary General of the French Korean Chamber of Commerce and Industry (FKCCI) based in Seoul, South Korea, as well as Executive Director of the Franco-Thai Chamber of Commerce (FTCC) in Bangkok, Thailand and, prior to that, Director of the French Chamber of Commerce and Industry in Belgium (CFCIB) located in Brussels.

Mr. Boudet, 38, holds Master’s degrees in entrepreneurial studies as well as in French and Anglo- American business law. A Canadian and French national, he speaks French, English, Dutch and Spanish, as well as some Thai and Korean.

EASA’s Chairman, Stéphane Martin, said: “I am delighted that Lucas, with his wealth of previous experience, will bring a fresh mindset to EASA. Relying on an experienced team of seven, he will be further consolidating EASA’s achievements since its foundation in 1992, and shall continue the promotion and recognition of effective advertising self-regulation in Europe and beyond, especially with regard to the digital single market. With the support of EASA’s Board, Lucas will be contributing to the development of new products and services for the benefit of our members, which represent the entire ad value chain, including international and European industry organisations as well as national Self-Regulatory Organisations, ensuring the strong delivery of EASA’s mission.”

Lucas Boudet expressed: “I am happy to join the EASA team and eager to build on my 10-year experience leading business associations in Belgium and abroad. I will do my uttermost to provide its board and members with the most efficient and relevant support to successfully tackle the challenges and seize the opportunities of these ever-changing times. I am here to serve you and look forward to meeting you all shortly.”

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About EASA:

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands.

EASA brings together all the players in the advertising sector who are involved in and support effective advertising self-regulation. EASA has a network of 54 organisations – 38 SROs from Europe and beyond and 16 organisations representing the advertising ecosystem (the advertisers, agencies and the media). At EASA we work with our members, with proven results, to promote responsible advertising though the use of effective self-regulation, whilst being mindful of national differences in culture as well as legal and commercial practices.

EASA’s longstanding reputation as the single authoritative voice on advertising self-regulation provides access to some of the most topical and sensitive policy debates today. The advertising industry is increasingly challenged by the prospective of tighter restrictions from policy makers at both European and international levels; it is important that EASA and its members continue their concerted efforts to promote self-regulation as the most effective alternative.


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