EASA kicks off its 30th anniversary celebration in Dublin

11 May 2022

EASA is celebrating its 30th anniversary this year, highlighting the organisation’s longstanding role in helping to ensure responsible and compliant advertising.

The celebration officially began at the joint EASA and ICAS meetings in Dublin, hosted by ASAI, its Irish SRO member. EASA will celebrate the anniversary throughout 2022 with a unique full-blown communication campaign and a special EASA Best Practice Awards ceremony in October, which acknowledges and rewards the most innovative and meaningful self-regulatory initiatives undertaken across the network, as well as a Brussels-based event in November.

To mark the anniversary, EASA has revamped its visual identity, introduced a new logo, upgraded its website design, and launched a communication campaign that showcases the work of the ad SR network. 

The new logo reflects the growth, progress and evolution the organisation has seen over the past 30 years and that it is ready for the 30 next and beyond. 

Founded in May 1992, EASA was created in response to EU Vice-President and Commissioner for Competition Policy, Sir Leon Brittan, who challenged the advertising industry to seek a self-regulatory solution to the challenges raised by the advent of the Single Market. At the time, it had 15 SRO members from 13 different European countries and administered the first cross-border complaints system to protect consumers in Europe.

Ever since, EASA never ceased to promote high ethical standards in commercial communications and has truly become the single authoritative voice on advertising self-regulation in Europe.

With the support of responsible stakeholders of the advertising ecosystem, and acting as the umbrella organisation for independent self-regulatory bodies enforcing advertising standards across Europe, EASA has also played a pivotal role in the advancement of advertising self-regulation as a recognised tool for ensuring responsible advertising.

As advertising self-regulation and some of its members, which are over 85 years old, EASA has continually adapted to the change of society and technology to continuously offer relevance and value, advocating for advertising self-regulation as a means to help foster consumer trust in an everchanging world.

Today, EASA’s network consists of 42 organisations representing 28 SROs from Europe, 13 industry organisations representing the advertising ecosystem (the advertisers, agencies and the media) and 1 digital pure-play company member.

A dynamic Secretariat supports members of the Alliance with an ever-growing collection of best-practice recommendations and strong ethical standards of practice. Thanks to its flexibility, EASA and ad SR are well-suited to address the challenges of tomorrow and seize the opportunities that lie ahead.

I am proud that ever since its creation 30 years ago, EASA has been true to its mission and the meaning of the word “Alliance” bringing together all the responsible actors of the advertising industry and promoting effective independent self-regulation as means to help ensure advertising is legal, decent, honest and truthful. I look forward to the next 30 years where I have no doubt, that advertising self-regulation will continue contributing to a high level of consumer protection no matter what new forms of media will appear.

Charo Fernando Magarzo, EASA Chairwoman