EASA Spring Biannual Meetings 2024 in Amsterdam | Coming soon!
16 May 2024
We are looking forward to the EASA Spring Biannual Meetings in Amsterdam from 22 to 24 May 2024, hosted by our Dutch SRO member Stichting Reclame Code.
We will start the meetings with a welcome dinner on Wednesday, May 22. Sessions on Thursday, May 23, will take place at @droog, while the sessions on Friday, May 24, sponsored by Google, will take place at Felix Meritis.
Below, you can find the tentative schedule – this page will regularly be updated.
In the meantime, if you have any questions, contact giulia.bazzano@easa-alliance.org.
Location of meetings
- @droog: Staalstraat 7B, 1011 JJ Amsterdam
- Felix Meritis: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands
Tentative schedule
Wednesday, 22 May
19:00-22:00 CEST | Welcome Dinner, @droog
Thursday, 23 May
09:30-10:00 CEST | Welcome Coffee | @droog
10:00-10:30 CEST | Host welcome
10:30-11:00 CEST | keynote speech | @droog
Keynote speaker: Joana Duarte, Director, ERC; Subgroup 1, ERGA
11:00-12:00 CEST | Influencer Marketing Session | @droog
12:00-13:00 CEST | Lunch | @droog
13:00-14:30 CEST | SR Committee | @droog
14:30-15:00 CEST | Informal Session | @droog
15:00-15:30 CEST | Coffee Break | @droog
15:30-17:30 CEST | EASA Board Meeting | @droog
17:30-18:00 CEST | EASA General Assembly | @droog
19:30 – Late | Reception and Gala Dinner | Museum Van Loon
We will start with a reception, followed by dinner at 20:30.
Friday, 24 May
09:15-09:30 CEST | Welcome Coffee | Felix Meritis
09:30-11.00 CEST | Ad Safety at Google | Felix Meritis
EASA’s members are invited to a deep dive into Google Ad Safety report along with a review of their 2023 work. Topics to discuss will include AI, scam ads, content moderation, advertiser verifications processes and the importance of ad transparency. The welcome of Google Netherland’s Country Manager Martijn Bertisen will be followed by an immersive session on how Google approaches content moderation and an interactive session for EASA’s members to better understand the approach and for all players to learn from each other.
Speaker:
- Brian Crowley, Director, Trust and Safety at Google
11:00-11:30 CEST | Brunch Style Coffee Break | Felix Meritis
11:30-13:20 CEST | Responsibile advertising – AI & Ad SR | Felix Meritis
Panellists:
- Lisa Blom, Head of Industry Relations Northern Europe, Google
- Adam Davison, Head of Data Science, Advertising Standards Authority
- Rob Van Griesven, Director Consumer Connections, Heineken
- Morten Legarth, Creative Director at VCCP and the AI Creative Agency, Faith
- Moderator: Otto van der Harst, Director, Stichting Reclame Code
13:20-14:00 CEST | Light Lunch Buffet
14:00-17:30 CEST | Social Activities | Museum Quarter
- 14:00-15:30 Boat trip from Felix Meritis to Museum Quarter
- 15:30-16:30 Guided visit to the Frans Hals exhibition at the Rijksmuseum
- 16:30: Free visit to the rest of the Rijksmuseum