EASA supports WFA’s global industry census

21 June 2021

Brussels, 21 June 2021 – EASA is delighted to collaborate and support the first-ever global census of the marketing and advertising industry launched by WFA, supported by its Diversity and Inclusions Task Force, together with agencies associations VoxComm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week and The Effies.

The World Federation of Advertisers (WFA) has initiated the first-ever global census on the state of diversity and inclusion in the advertising and marketing industry. It aims to assess where the global advertising and marketing industry is in relation to Diversity, Equity and Inclusion (DIE) by investigating workforce composition across the industry and people’s perception of diversity and inclusion in the workplace (i.e. sense of belonging and perceived fairness and progressiveness). It will lead to the establishment of the first global baseline, which would ultimately lead to a roadmap that addresses the issues for the benefit of the whole advertising ecosystem.

EASA, an association of 42 organisations committed to ensuring responsible advertising through self-regulation, is happy to collaborate on this project. EASA, who has conducted a survey on related matters in September 2020 in view of the EASA – ICAS webinar on Diversity and Inclusion in the Advertising Industry and the Self-Regulatory Network held on 29 October 2020, will provide support to this initiative by liaising with its SRO members in the 9 European markets targeted by the survey (Belgium, France, Greece, Ireland, the Netherlands, Portugal, Spain, Sweden and Turkey). The survey will be conducted from 21 June to 2 July 2021 with the aim of presenting global results in October 2021.

Charo Fernando Magarzo, Chairwoman of EASA, said:

“EASA has always supported the industry by ensuring that advertising is responsible. So we can only be thrilled and welcome such an excellent global industry initiative – EASA is very proud to be part of this collaboration.”

For more information, contact: estere.upmace@easa-alliance.org

WFA Global DEI Census