EASA’s General Director, Ludovic Basset, appointed Vice-Chair of the ICC Global Marketing and Advertising Commission

09 July 2025

The International Chamber of Commerce has announced the new leadership team for its Global Marketing and Advertising Commission, confirmed for a three-year mandate. We are pleased to share that EASA’s Director General, Ludovic Basset, has been appointed Vice-Chair.

The commission is the guardian of the globally recognised ICC Advertising and Marketing Communications Code, the essential framework for industry self-regulation, updated in 2024.

On his appointment, Mr. Basset commented: “I’m truly delighted to be elected Vice-Chair of the ICC Global Marketing and Advertising Commission. This group plays such an important role in shaping the ICC Advertising and Marketing Communications Code – the gold standard for ethical and responsible marketing worldwide.  

As Vice-Chair, I look forward to working with this diverse, expert leadership team to advance ICC’s strategic priorities. Together, we can strengthen global trust in marketing practices and ensure the Code stays fit for the future.”

For more information about the newly elected Commission and about ICC work, please check their website.