ICAP is now AUTO REGULAÇÃO PUBLICITÁRIA
27 October 2016
ICAP celebrated its 25th anniversary on 26th of October 2016 and unveiled on this occasion a new logo and a new name: Auto-Regulação Publicitária.
The new identity comes from the need to communicate more clearly the scope and activity of the Institute, with the logo visually encompassing all the players that are part of the advertising ecosystem.