ICAS and EASA are ready to welcome you in Istanbul!

03 April 2023

ICAS and EASA are looking forward to the upcoming Joint Biannual Meetings, that will take place from 24 to 26 April, hosted by our Turkish SRO member RÖK. This three-day event will be a great opportunity to network, meet your colleagues from the ad self-regulation field and exchange ideas on the most topical issues in advertising.

Istanbul will also host another key event in the field of marketing and advertising: the WFA Global Marketer Week will take place from April 25 to April 28. On Wednesday, WFA has kindly extended the invitation to our members to two of their sessions, the Policy Forum and the Better Marketing – but if you have the opportunity, do not miss WFA flagship conference, the Global Marketer conference, on Thursday 27 April.

Below you can find the schedule (it can still be subjected to changes). Keep an eye on your inbox for updates, and for any questions you can contact giulia.bazzano@easa-alliance.org or sibylle.stanciu@icas.global.

Schedule

Monday, 24 April

09.00 – 12.00 RÖK Workshop – Swisshotel the Bosphorus
The workshop will focus on influencer marketing, and how to help ensure it is responsible and not misleading, presenting the European, French and Turkish perspective.
Agenda will follow. Workshop held in Turkish with simultaneous translation to English.

12.00 – 13.15 Welcome Lunch – Swisshotel the Bosphorus

13.15 – 16.30 ICAS Open Meeting – Swisshotel the Bosphorus
ICAS Open Meeting will explore the topics of diversity and inclusion, and dark patterns. Among the confirmed speakers, Sara Denby, Head of the Unstereotype Alliance Secretariat of UN Women, and Nicholas McSpedden Brown, Policy Analyst at OECD.
Agenda will follow.

18.30- 19.00 Reception – Feriye Palace

19.00- Late Gala Dinner and Global Best Practice Awards – Feriye Palace

Tuesday 25 April

09.45- 11.30 ICAS AGM – Swisshotel the Bosphorus
The ICAS AGM will also include a strategy session. Agenda will follow.

11.30 – 13.00 Lunch Break – Swisshotel the Bosphorus

13.00- 15.15 SR Committee – Global Tour de Table – Swisshotel the Bosphorus
Agenda will follow.

15.15 – 15.30 Coffee Break – Swisshotel the Bosphorus

15.30 – 17.00 EASA Board – Swisshotel the Bosphorus
Agenda will follow.

17.00 – 17.30 EASA AGM – Swisshotel the Bosphorus
Agenda will follow.

19.00 – Late Dinner – Madam Niça Restaurant

Wednesday 26 April

08.30 – 14.00 – WFA Policy Forum – Swisshotel the Bosphorus
During this session, we will take a closer look at the fast-changing pressures from environmental, social and governance (ESG) perspectives and how these translates into company frameworks or policies for responsible marketing. For more information, please refer to WFA website.

09.00 – 13.00 Social Activity
The social activity consists of a tour of Old City, discovering the history of Istanbul.

15.00 – 18.00 WFA Better Marketing session – Jolly Joker
With environmental sustainability high on the consumer agenda, brands have been increasingly accused of greenwashing. This interactive session will explore the fine line between getting it right or wrong and try to offer some serious perspectives for how brand marketers can get it right.

19.00 – Late Informal Dinner – Litera Restaurant and Lounge Bar