ICC Livecast on Ethical Advertising and COVID-19: recording available on Youtube
10 June 2020
ICC Livecast on Ethical Advertising and COVID-19: recording available on Youtube: https://www.youtube.com/watch?v=Y6AnUnEpXsw.
Misleading or false advertising in the context of the COVID-19 pandemic can undermine consumer trust as well as public health advice. This session explored the different health and financial claims made in the context of the pandemic and demonstrated how businesses should and can advertise responsibly, drawing from guidance in the global ICC Marketing Code.
EASA’s Director General Lucas Boudet presented on the relevance of the advertising self-regulatory network.