WFA event: #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
03 March 2021
WFA invites EASA members to join the virtual event: #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Date: 18 March, 3PM – 4:30PM CET
Hosted by Swedish MEP Arba Kokalari, WFA will be asking a diverse group of experts including regulators, CMOS, and civil society how they think brands and marketing can be a force for positive change in a post COVID world.
For many, marketing and sustainability are at odds. As a driver of consumption, the marketing industry is often seen to promote behaviours that do not align with the UN’s Sustainable Development Goals. But at WFA, we are convinced that modern marketing can help drive action that aligns with and supports the UN SDGs, whether that be ensuring healthy lives and promoting well-being, reducing inequalities or driving responsible consumption and production. COVID has given us all time to reflect. This session is designed to explore the big changes that are needed.