The World Federation of Advertisers (WFA), with the support of its research partner Kantar, has initiated the first-ever global census on the state of diversity and inclusion in the advertising and marketing industry. It aims to assess where the global advertising and marketing industry is in relation to Diversity, Equity and Inclusion (DIE) by investigating workforce composition across the industry and people’s perception of diversity and inclusion in the workplace (i.e. sense of belonging and perceived fairness and progressiveness). It will lead to the establishment of the first global baseline, which would ultimately lead to a roadmap that addresses the issues for the benefit of the whole advertising ecosystem.

This initiative is supported globally by WFA’s Diversity and Inclusions Task Force as well as by EACA, the European Association of Communications Agencies. 

EASA, who has conducted a survey on related matters in September 2020 in view of the EASA-ICAS Webinar on Diversity and Inclusion in the Advertising Industry and the Self-Regulatory Network held on 29 October 2020, will be providing support to this initiative by liaising with its SRO members in the 9 European markets targeted by the survey (Belgium, France, Greece, Ireland, the Netherlands, Portugal, Spain, Sweden and Turkey). The survey will be conducted from 21 June to 2 July 2021 with the aim of presenting global results in October 2021.