News from EASA and its Members - May 2019

May was a busy month for EASA and its members!

On 6 May, the ‘Hands-On Digital’ conference took place at the University of Ghent, Belgium, which included sessions on the latest trends in digital marketing. EASA's Justina Raizyte delivered a presentation to more than 340 students, practitioners and researchers, discussing EASA's work in this area.

The Cyprus Advertising Association held a discussion on 14 May to discuss the topic of influencer marketing, in which EASA presented its work on BPRs for this new form of advertising.

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EASA is hiring a Project and Compliance Assistant!

Project and Compliance Assistant

The European Advertising Standards Alliance (EASA) has promoted responsible advertising through effective self-regulation since 1992. Its mission is to ensure that ads are legal, decent, honest and truthful, for the benefit of European consumers and businesses.

Starting date: end of June/early July 2019

Type of contract: 6-months internship (Convention d’Immersion Professionnelle) with possibility of extension to full-time contract

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Advertising self-regulatory body established in Serbia

The newly-established National Association for Ethical Advertising Standards (NAESO) marks the introduction of advertising self-regulation in Serbia. This new body will work in partnership with all Serbian stakeholders in the media market, state institutions, professional associations and international organizations, to promote ethical standards in advertising and marketing communications.

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News from EASA and its Members - April 2019

EASA News

EASA launches Annual Review in Paris!

On the occasion of its Biannual Meetings in Paris, EASA published its 2018 Annual Review. The report showcases the many achievements and activities of EASA and its network across Europe during 2018.

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EASA Reaffirms Importance of Advertising Self-Regulation Ahead of 2019 Elections

As the European elections take place next month, the European Advertising Standards Alliance (EASA) reaffirms the importance of advertising self-regulation and sets out its policy priorities for the year ahead.
 
On the occasion of its Biannual Meetings in Paris, EASA brings together regulatory and industry representatives who agree on the importance of self-regulation as an effective policy option, and in particular, its role in the recently revised Audiovisual Media Services Directive (AVMSD).
 
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EASA Organises “Advertising: Technology and Responsibility” Forum in Paris!

On the occasion of its Biannual Meetings in Paris, EASA organises a forum on “Advertising: Technology and Responsibility”, bringing together more than 90 high-level representatives of global, European and national organisations from the advertising industry and self-regulatory bodies. 

The forum involves key stakeholders who shape the advertising market today, including leading digital platforms and representatives from the advertising industry for them to share their vision of the future of responsible marketing communications.

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EASA launches Annual Review in Paris!

On the occasion of its Biannual Meetings in Paris, the European Advertising Standards Alliance (EASA) publishes its Annual Review. The report showcases the many achievements and activities of EASA and its network across Europe during 2018. 

In 2018, EASA advocated for, federated and supported a vibrant and dynamic advertising self-regulatory network, contributing to responsible advertising for consumers and businesses alike.

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News from EASA's Members - February 2019

News from European self-regulation

ARPP (France)

ARPP launches program "first steps as a brand"

After the launch of the "IA and Compliance" Innovation Workshops and the "Influencer Marketing and Transparency" deontology program, ARPP continues to support the digital transformation of the profession by launching a new offer aimed at startups: "FIRST STEP as a Brand ".

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