What we do

Since 2003, EASA coordinates sector-specific monitoring projects across different markets and media environments (TV, digital platforms, influencer marketing, etc.) to evaluate compliance with national advertising codes and voluntary industry commitments. These proactive assessments help identify problematic trends, anticipate legislative risks, and serve as learning opportunities for advertising professionals.

How it works

  • National Self-Regulatory Organisations (SROs) evaluate sector-specific ads against applicable codes and commitments.
  • EASA coordinates efforts, ensures consistency, and compiles aggregate sector reports and company-specific insights.
  • Results are presented in a workshop format, highlighting best practices and areas for improvement.

Key benefits

  • Offers evidence-based compliance insights for sectors and companies.
  • Benchmarks national compliance with existing rules and voluntary pledges.
  • Facilitates learning through detailed, actionable feedback.
  • Enables cross-market and media comparisons, tracking trends and compliance across regions and platforms.
  • Identifies non-compliant practices early and supports legislative preparedness through real-world examples.

“In 2024, EASA reviewed advertising compliance across more than 35 companies, providing comprehensive insights into sectoral adherence and emerging trends.”

To learn more or request our services, please reach out to us at secretariat@easa-alliance.org