ICC publishes toolkit: “The Benefits of Advertising Self-Regulation in Ensuring Responsible and Compliant Advertising”

The International Chamber of Commerce (ICC) has published a toolkit which outlines the benefits of advertising self-regulation.

The toolkit focuses on how advertising and marketing self-regulation protects citizens, strengthens consumer trust, builds trust among businesses, and complements existing national legal standards. EASA's Director General Lucas Boudet led the ICC's Working Group while several EASA's members contributed to the development and content of the toolkit.

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ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code

On 10 March 2020, ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code – the gold standard for ethical advertising aimed at securing trust between consumers and companies in the digital age. More information (in German) can be found on the website here.

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ICC releases the final Guides for Responsible Mobile Marketing Communications and Mobile supplement to the IBA Guidance

ICC Executive Board recently approved the final ICC Guide for Responsible Mobile Marketing Communications and Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest-Based Advertising.

ICC Guide for Responsible Mobile Marketing Communications 

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APEC Leaders Endorse Action Agenda on Ad Standards and Practice Development

On 11 November, Heads of State of the 21 APEC economies officially declared “We endorse the APEC Action Agenda on Advertising Standards and Practice Development to promote alignment of advertising standards and reduce the cost of doing business across the region”, during an APEC Economic Leaders Meeting in Beijing. 

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EASA Speaks on Self-Regulation at 43rd IAA World Congress in Beijing

A convincing case for effective advertising self-regulation was made by a trio of high-level EASA representatives during the debate Self-Regulation - the Evolution of Fact or Fiction at the 43rd IAA World Congress in Beijing.

Oliver Gray, EASA’s Director General, pointed to the extensive experience of self-regulation across the EASA network, drawing attention to the wealth of evidence that shows it’s working to ensure responsible advertising. 

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