EASA’s Director General appointed as Vice-Chair of the ICC Global Marketing & Advertising Commission

01 July 2022

EASA’s Director-General, Lucas Boudet, has been appointed as Vice-Chair of the ICC Global Marketing & Advertising Commission. A new leadership team for the ICC Global Marketing & Advertising Commission has been selected, effective as of the 1st of July 2022. All appointments have been made by ICC Secretary General John W.H. Denton AO for three-year terms.

The new leadership team consists of Chair, Kristin Green, Assistant General Counsel, Marketing and Consumers, at Microsoft, USA, and Vice-Chairs Lucas Boudet, Director General, European Advertising Standards Alliance (Belgium), Jia Hongyi, Vice-President & General Counsel, Kuaishou Group (China), Maria Mossenberg, Public Corporate and Public Affairs Director, L’Oréal (Sweden), Carla Michelotti, Executive Board Member/President, International Advertising Association/Better Business Bureau Programs (US), Yelile Habib Ramos, Public Affairs Manager, Mars Wrigley (Mexico) and Agnes Yetunde Adesina, CEO, Prima Garnet Africa (Nigeria). Oliver Gray, CEO, Graywise will continue to support the Commission in a special advisory role.

Lucas Boudet said:

I am delighted to have been appointed Vice-Chair of ICC Global Marketing & Advertising Commission. I would like to sincerely thank ICC’s leadership and ICC Belgium for their trust. This appointment is a recognition of a longstanding relationship between our respective organisations. I believe it is also very meaningful because it will allow to capitalise on EASA’s policy work in Brussels and on its network of self-regulatory organisations and industry associations in Europe. It is important that the shaping of international self-regulatory rules is informed by statutory developments in Europe and by the relevant feedback provided by the independent and consumer-facing ad standard bodies who apply and enforce on a daily basis the principles enshrined in the ICC code. Be assured I’ll do my uttermost to support the Commission’s work tackling the many challenges facing responsible advertising in the coming years.”

EASA would like to thank the previous ICC Global Marketing and Advertising Commission leadership team and for its outstanding commitment and achievements, as well as for the great collaboration with EASA during the past years.

Lucas Boudet, Director General, EASA

Tags: ,