Auto Regulação Publicitária (ARP)

Rua Gregório Lopes, Lt. 1515, Loja 6, 1400-408 Lisbon, Portugal
Tel: +351 21 303 7000 | Fax: +351 21 303 7009
Email Website

 

Complaints handling

  • ICAP handles complaints from consumers, competitors and other interested parties
  • Fee: 
    • Consumer complaints – Free 
    • Competitor complaints – 850 (ICAP members) and 1,500 (non-members)
  • Complaints must be submitted via an online form or in writing
  • File a complaint
  • View decisions

 

Copy advice

  • Copy advice is available to all
  • Fee:
    • Advertisers members – Free
    • Agency and media members – 10 free copy advice requests. Any additional advice costs 400€
    • Non-members – 1,250€ + VAT per request
  • Feedback is usually given within 2 working days

 

Pre-clearance

  • Alcohol ads of members associated with alcohol associations must be pre-cleared by ICAP against the Self-Regulatory Code on Alcohol Beverages – Wine & Spirits