EASA’s 2019 Best Practice Awards ceremony was held at the Nationalmuseum in Stockholm on the occasion of its Biannual Meetings which brought together its members and stakeholders from the advertising and self-regulatory world.
2019 Winners:
Entries:
| #1 ARPP 1 (France) Launched an “AI” programme based on the concept of Compliance as a Service (CaaS) divided into three projects. | #2 ARPP 2 (France) Proposed an online training for all professionals, even the ones located abroad or out of Paris. | #3 ARPP 3 (France) Developed an Offer dedicated to start-ups in order to support them in their first communications with the public. It is called the “first step as a brand” (voluntarily in English often spoken by these entrepreneurs). |
| #4 ASA 1 (UK) Created Avatars – automated data capture programmes which replicate the online profiles of specific age groups – to monitor online display advertising of certain restricted products – Alcohol, Gambling, HFSS (High Fat, Salt, or Sugar) Foods and Soft Drinks – to UK consumers. | #5 ASA 2 (UK) Project from 2016 – 2017 looking into the impact of gender stereotyping in advertising and whether regulation is doing enough to address the potential for harm or offence arising from those portrayals. | #6 AUTOCONTROL (Spain) Created a training programme, setting up a specific Training Department, to implement and drive it in collaboration with different departments; Legal Advice, Communication, Customer Service, Information Technology and with the General Direction. |
| #7 Clearcast 1 (UK) Delivered paid-for Training in Scotland (March 2017), France (May 2017), Manchester (Feb 2018), Ireland (March 2019) and America (June 2019). | #8 Clearcast 2 (UK) Training Programme formed in connection with a company which assists broadcasters, advertisers and brands to transform video advertising by integrating live consumer dynamic content. | #9 Reklamombudsmannen (Sweden) Created a book that contains advice, guidance and clarifications to current and future industry practitioners on both the marketing act and the ICC Advertising and Marketing Communications Code. |
| #10 SEE 1 (Greece) Developed a programme to stop the display of inappropriate ads of carnival costumes for young girls in online stores for a period of 3 years (2017, 2018, 2019) – ending the display of these ads. | #11 SEE 2 (Greece) Created a training programme addressed to every company and ad agency that recognised the need and wanted to enhance their knowledge in responsible advertising and the obligations derived from the ethical rules in place. | #12 SEE 3 (Greece) Created a specific sectorial code regarding the advertising of food supplements and incorporate it as an annex to our Code, nutritional supplements were misleading to consumers. |
| #13 Werberat (Austria) Developed a practical service manual that outlines the limits of the Code of Ethics. The guide uses practical examples to illustrate sensitive subject areas of the Austrian Ethics Code and shows what is socially accepted. |
Jury:
