UNITED KINGDOM
In the UK, the Advertising Standards Authority is a “one-stop-shop” for all advertising standards. ASA applies the Advertising Codes, which are written by the Committees of Advertising Practice. Clearcast, on the other hand, examines pre-production scripts and provides pre-clearance to advertising agencies on proposed TV ads prior to broadcast.
Advertising Standards Authority
Castle House, 37-45 Paul St, Shoreditch, London EC2A 4LS, United Kingdom
Tel: +44 20 7492 2222 | Fax: +44 20 7242 3696
Complaints handling
- ASA handles complaints from consumers, competitors and other interested parties
- All complaints are handled free of charge
- Complaints may be submitted via an online form, telephone or in writing
- File a complaint
- View decisions
Copy advice
- Copy advice is available to all
- Fee:
- Standard copy advice – Free
- Express Service – £250 + VAT
- Feedback is usually given within 24 hours
- Express Service guarantees a response within 4 hours
Pre-clearance
- TV ads must be pre-cleared by Clearcast (please see more details below)
- Radio ads must be pre-cleared by Radiocentre
- Cinema ads must be pre-cleared by Cinema Advertising Association
