In the UK, the Advertising Standards Authority is a “one-stop-shop” for all advertising standards. ASA applies the Advertising Codes, which are written by the Committees of Advertising Practice. Clearcast, on the other hand, examines pre-production scripts and provides pre-clearance to advertising agencies on proposed TV ads prior to broadcast. 

Advertising Standards Authority

Castle House, 37-45 Paul St, Shoreditch, London EC2A 4LS, United Kingdom
Tel: +44 20 7492 2222 | Fax: +44 20 7242 3696

Email | Website 

Complaints handling

  • ASA handles complaints from consumers, competitors and other interested parties
  • All complaints are handled free of charge
  • Complaints may be submitted via an online form, telephone or in writing
  • File a complaint
  • View decisions

Copy advice

  • Copy advice is available to all
  • Fee:
    • Standard copy advice – Free
    • Express Service – £250 + VAT
  • Feedback is usually given within 24 hours
  • Express Service guarantees a response within 4 hours