EASA & Clearcast Launch International Video Library
23 July 2014
EASA (European Advertising Standards Alliance) and Clearcast, the UK clearance body for the largest UK broadcasters have launched an online library of global ad training videos.
The online library is designed for ad agencies working with global clients, advertisers working on global campaigns and anyone else wanting a better understanding of the ad rules in each country.
Each video provides instant access to an expert speaker clarifying the rules in their national market, allowing users to quickly check rules, navigate processes and save time and money.
In the videos, each expert speaker de-mystifies their national rules across eight ‘hot’ sectors:
- Misleading Advertising
- Harm & Offence
- Advertising to Children
- Food & Drink
The country list is growing all the time and currently consists of experts representing:
France, Germany, Italy, Spain, the Netherlands, USA, Australia, Canada and South Africa with more to follow.
Videos start from just £25/€31 (+VAT) with a free video of ‘the facts’ about each country.
PLUS, as a special Summer promotion from 1st July until 1st September all European country videos are FREE to view.
Visit www.clearcast.co.uk/international-training to find out more.