EASA Launches DiscloseMe: A Tool for Transparency in Influencer Marketing

26 July 2023

We are thrilled to announce the launch of DiscloseMe, a new tool aimed at enhancing transparency in the influencer marketing industry. DiscloseMe provides users with information on recommended transparency disclosures in different European countries. The tool is designed to assist influencers, content creators, and marketers in meeting requirements when sharing sponsored content, affiliate links, or engaging in brand partnerships.

By regularly updating its database, the tool ensures that users have access to accurate and up-to-date recommendations, enabling them to ensure compliance with transparency SR standards. With its user-friendly interface, DiscloseMe simplifies the process of finding the necessary information. By answering a few questions, users can navigate the tool and receive tailored recommendations based on the language and on the country where the product will be promoted, making it accessible for both experienced influencers and newcomers.

To access DiscloseMe, click here. The tool will remain available on the EASA website.