IAPI to lead the first international chapter of advertising’s climate action initiative
16 June 2022
IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) and IAB have launched Ad Net Zero for the Irish market. Ad Net Zero, the industry-wide initiative to help advertising respond to the climate crisis caused by CO2 emissions, was launched in the UK in 2020 and is led in the UK by the Advertising Association, IPA and ISBA.
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