Interview with EASA: Advertising self-regulation and the 30th Anniversary Declaration

20 October 2022

Celebrating its 30th Anniversary, EASA members signed a declaration for a more proactive and socially responsible advertising self-regulation. It covers areas such as ensuring investments of all big tech platforms in ad SR systems, furthering the use of technology to monitor at scale the compliance of ads with standards, and supporting the ad industry in its efforts to promote advertising as a force for good tackling issues such as sustainability or diversity.

Mariam Zaidi, EURACTIV’s journalist, speaks with Lucas Boudet, Director General of EASA.

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