EASA Compliance Monitoring Report- EU Pledge 2016

In 2016, EASA coordinated for the EU Pledge Secretariat a monitoring project assessing sectoral compliance for a number of food and beverages brand websites.

The EU Pledge Secretariat published its 2016 Monitoring Report which includes EASA's results of the monitoring, following its ‘consumer-oriented approach’ methodology. 

More information on the  EU Pledge Secretariat's 2016 Monitoring Report can be found here.

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WFA publishes study on the value of advertising

On 16 January, the World Federation of Advertisers released a study conducted by Deloitte that shows the value of advertising for the economy in the European Union, but also Australia, Canada, Japan and Korea.
 
The research, based on a common methodology that allows a real comparison of the data, has been funded by WFA with the support of EU and national associations from the advertising value chain.
 
The impressive results show that on average, 1€ that is spent on advertising generates 7€ for the economy.

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EASA Strategy Session

On 2nd of February 2017, EASA organised a Strategy Session, with the aim of revisiting the association's mission and values, as well as setting the directions for the upcoming years.

The participating members came together in an interactive session, providing invaluable input and new perspectives, and defining key actions which will act as the foundation for developing a new strategic plan.

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Global Marketer Week (GMW)

This year's edition of the Global Marketer Week (GMW) will take place in Toronto between 25th-28th April, and will be hosted by WFA in collaboration with ACA (Canadian Advertiser Association).

World's top marketers and leaders will gather in Toronto for 4 days of inspiration, discovery and learning around the topics of innovation and growth.

More information on the event, including the schedule and speakers, can be found here.

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The Advertising Self-Regulatory Council (ASRC) joins ICAS

EASA is pleased to announce that ASRC has joined ICAS as a Founding Member! The decision was approved by ASRC Board on 8th of December, with ASRC becoming part of ICAS network which counts SROs from Asia Pacific, North America, South America, as well as several of the largest European SROs.
Through EASA, all European SROs and Industry associations will be represented, thus becoming part of the network of the new ICAS.

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