Response to Article 29 Working Party doubts
17-01-2012
IAB Europe and EASA have issued a response on 17 January which addresses all the major points raised in the Article 29 Working Party’s letter of 15 December.
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EDAA to be launched
08-12-2011
Industry and self-regulatory bodies are meeting today to finalise the launch of the European Digital Advertising Alliance (EDAA) which will administer an innovative and revolutionary self-regulatory system for online behavioural advertising (OBA).
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Meeting with Article 29 Working Party delegation
16-09-2011
On 14 September, representatives of EASA and IAB Europe met with Article 29 Working Party delegates to present the pan-European self-regulation that aimes at enhancing transparency & consumer control over Online Behavioural Advertising.
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