2010 Monitoring Report- Food and non-alcoholic beverages advertising on marketer-owned websites

EASA has been commissioned to conduct for the first time a monitoring exercise entirely focused on advertiser-owned websites, following the adoption of the EASA Digital Marketing Communications Best Practice by national self-regulatory organisations.

Self-regulatory organisations in eight countries, providing a comprehensive coverage of markets, languages and levels of self-regulatory practice, were selected to participate in the review: Austria, Greece, Hungary, Italy, the Netherlands, Poland, Sweden and the UK, reviewing a total of 352 websites.

Out of these 352 websites owned by marketers in the food and non-alcoholic beverage industry, 309 were not subject to further remarks. Two websites had items found in breach of the codes and 37 websites carried information that would require further substantiation or could potentially be considered as problematic. The four remaining wwebsites had ads that failed to highligt the tootbrush sign, which is compulsory in the Netherlands.

Download the 2010 monitoring report on food and non-alcoholic beverages advertising on marketer-owned websites [Pdf, 320Kb]

2010 beer monitoring report - responsible beer advertising through self-regulation

This report, compiled for the Brewers of Europe, describes in detail The Brewers of Europe’s commitment on self-regulation of commercial communications for beer, as submitted to the European Alcohol and Health Forum in 2007. The objective was that, by April 2010, seven recommended operational standards for guiding responsible beer commercial communications in the EU would have been rolled out across the membership of The Brewers of Europe.

The report is externally reviewed by KPMG and concludes that between 2007 and 2010, across the vast majority of EU Member States, the roll-out of effective self-regulatory systems for beer advertising has increased substantially and across all seven Operational Standards.

Download the 2010 report on responsible beer advertising through self-regulation here [Pdf, 2226Kb]

Other monitoring reports

In previous years EASA has coordinated advertising compliance monitoring exercises both for alcohol ads and food ads. The reports, however, were put together by different organisations. They can be accessed here.