The EASA Blue Book 6th edition (2010) - the seminal guide on advertising self-regulation - has been designed with greater emphasis on the needs and interests of advertising practitioners, as well as providing a valuable information source for policy makers, advisers, researchers and academics.
For advertising practitioners it offers practical guidance, tips and information on how advertising is regulated in various countries around the world to help ensure advertising is compliant with national codes. For policy makers or researchers, this is an invaluable tool explaining the theory and practice of advertising self-regulation, at both the national and international level, including how individual self-regulatory systems work.
The Blue Book has been described as “essential reading for communications agencies” and a “clear guide” for advertising practitioners.
If you are interested in purchasing the EASA Blue Book, please contact EASA Secretariat.