Every year, EASA collects statistical data from its advertising self-regulatory organisation (SRO) members in Europe and beyond. The annual statistical reports contain analyses of complaints, copy advice requests and pre-clearance data. 

They are a useful and important instrument in determining and anticipating trends in complaints about ads as well as in identifying any problematic sectors or issues. EASA and its members use these findings to ensure more focused discussions with particular sectors.

As EASA coordinates cross-border complaints via EASA's Cross-Border Complaints (CBC) system, closed cross-border complaints are reported quarterly and annually in CBC reports and annual statistical overviews.

European statistics

2015 European Trends in Advertising Complaints, Copy Advice and Pre-clearance
2014 European Trends in Advertising Complaints, Copy Advice and Pre-clearance
2013 European Trends in Advertising Complaints, Copy Advice and Pre-clearance
2012 European Trends in Advertising Complaints, Copy Advice and Pre-clearance

International statistics

2013 Complaints Statistics of EASA’s International SRO Members
2012 Complaints Statistics of EASA’s International SRO Members

Cross-Border Complaints statistics and reports

Annual Reports

2015 EASA Annual Cross-Border Complaints Report
2014 EASA Annual Cross-Border Complaints Report
2013 EASA Annual Cross-Border Complaints Report
2012 EASA Annual Cross-Border Complaints Report

Quarterly Reports

2016 EASA Cross-Border Complaints Report No. 73
2016 EASA Cross-Border Complaints Report No. 72
2016 EASA Cross-Border Complaints Report No. 71

2015 EASA Cross-Border Complaints Report No. 70
2015 EASA Cross-Border Complaints Report No. 69
2015 EASA Cross-Border Complaints Report No. 68
2015 EASA Cross-Border Complaints Report No. 67

2014 EASA Cross-Border Complaints Report No. 66
2014 EASA Cross-Border Complaints Report No. 65
2014 EASA Cross-Border Complaints Report No. 64
2014 EASA Cross-Border Complaints Report No. 63

2013 EASA Cross-Border Complaints Report No. 62
2013 EASA Cross-Border Complaints Report No. 61
2013 EASA Cross-Border Complaints Report No. 60
2013 EASA Cross-Border Complaints Report No. 59

2012 EASA Cross-Border Complaints Report No. 58
2012 EASA Cross-Border Complaints Report No. 57
2012 EASA Cross-Border Complaints Report No. 56
2012 EASA Cross-Border Complaints Report No. 55