OBA Consumer Awareness Campaign Launched in Greece

A consumer awareness ad campaign, targeted at increasing consumer understanding and empowerment when it comes to online “interest-based advertising”, or Online Behavioural Advertising (OBA), was launched in Greece on 23 July. The ad campaign is being rolled out by EASA’s Greek SRO Member, the Greek Advertising Self-regulation Council (SEE) and IAB Greece, in cooperation with the EDAA (European Interactive Digital Advertising Alliance).

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