If you would like to complain about an ad, even one that came from a source outside of your country, contact your local Self-Regulatory Organisation.
You will find here the links to the complaint forms of your local SRO.
Click here to find out which local self-regulatory organisations exist in Europe, and here for those outside of Europe. Note that if a self-regulatory organisation exists but is not within our membership, the organisation will not be listed.
If you are not sure to which self-regulatory organisation you should address your complaint to, or if your country does not have a SRO, you can contact us.
In most cases you will be asked to include the following details in your complaint:
- Where did you see / hear the ad? (e.g. if your complaint is about an ad in a newspaper, please state the name of the newspaper)
- When did you see / hear the ad? (date / time)
- Describe what offended you
- If possible, attach a copy of the ad
What happens to my complaint?
- Your local self-regulatory organisation will first decide whether or not the complaint is of cross-border nature.
- If it is of a cross-border nature, the recipient self-regulatory organisation will transfer the complaint and all its details to the appropriate self-regulatory organisation for investigation. If it is not, the complaint will be handled by the appropriate self-regulatory organisation.
- Which self-regulatory organisation is appropriate is determined by the origin of the media in which the advertisement appeared or, in the case of direct mail, by the origin of the advertiser.
- When the complaint has arrived at the correct self-regulatory organisation, it will investigate the case according to its own self-regulatory rules.
- The outcome of the case is either communicated directly to you or in the case of a cross-border complaint communicated to the self-regulatory organisation in your country which will then inform you about the outcome as well.